YouTube - TRON: LEGACY - "Flynn Lives" (Alternate Reality Game)

TRON: LEGACY featured one of the most elaborate and interactive marketing campaigns ever created for a movie with it's "Flynn Lives" ARG (alternate reality game) -- which had players involved in the "search" for the character of Kevin Flynn (Jeff Bridges), who'd "disappeared" in the year 1989 -- seven years after the events of the first TRON movie. The ARG, which Disney produced with 42 Entertainment: the company who also created the very popular “Why So Serious?” ARG for “The Dark Knight”, featured online gaming activity and large scale promotional ARG tie-in events at Comic-Con in San Diego two years in a row, as well as at Wonder Con in San Francisco.

0 komentar: